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Resource Library

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Advertising Videos

AD LIBBING IT
This video is an irreverent look at how advertisers try to hook young people on cigarettes and alcohol. This humorous program exposes these advertising practices and shows reviewers how they can be manipulated. (1993, 17 Min.)
Selected Audience:   Junior high/Adults

ANALYZING TOBACCO & ALCOHOL MESSAGES - MEDIA SHARP
This two-part, seven-minute video accompanies the MediaSharp guide. Each part is designed to complement your existing activities. This video is also designed to help you enhance the ability of youth to assess media messages, increase their understanding of the potential influence of such messages and heighten their ability to resist the influence on their behavior. (1998, 19 Min.)
Selected Audience:  Junior and Senior High

CALLING THE SHOT
Jean Kilbourne, nationally known media analyst and lecturer, examines the images associated with alcohol in advertising in the popular media. She shows how advertising links alcohol with precisely those attributes and qualities that the abuse of alcohol diminishes and destroys. (1987, 30 Min.)
Selected Audience:   General audiences

DRINK SELLS THE DREAM
This award-winning documentary examines how alcohol is promoted in our society through sports, cultural events, billboards, and other media. The video critically examines advertising directed at high-risk populations including college students, African Americans, Hispanics, women, heavy drinkers, and youth. (1993, 16 Min.)
Selected Audience:   Adults/Parents/Community groups

SELLING ADDICTION: A WORKSHOP KIT ON TOBACCO & ALCOHOL ADVERTISING
This video, hosted by Michael Learned, helps identify advertising strategies, analyze themes, and address actions to be taken to seduce negative impact on your community and family. Workbook included. (1992, 30 Min.)
Selected Audience:   Middle/Senior high/Community groups